Insights

Guides from the workbench

Practical, no-fluff writing on Shopify, AI-era search and running commerce operations.

SEO & GEO

How to get your business recommended by ChatGPT, Gemini and Perplexity

A practical GEO (generative engine optimization) guide: how AI assistants choose which businesses to recommend, and the seven things you can do this month to be one of them.

30 Sep 2026 · 8 min read Shopify

How to choose a Shopify partner (and the 10 questions to ask)

What a Shopify Partner actually is, what the Partner Directory tiers mean, and ten questions that separate a storefront decorator from a partner who can run your commerce stack.

30 Sep 2026 · 7 min read